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Resources & Insights


HER SAY: What Happens When Women Stop Shrinking
HER SAY was never meant to be a networking event. It was designed as an intimate gathering for women who are done doing it alone and ready to cultivate real growth, powerful connection, and collective momentum. Wine, cocktails, mocktails, and hors d’oeuvres set the tone, but what made the evening special was not what was in the glasses. It was what was spoken out loud.
Erica Rooney
Feb 283 min read


The Sticky Floor I Didn’t See Coming
Early in your career, sticky floors are obvious. They show up as hesitation. As self-doubt. As the quiet belief that you need to be more prepared before you speak up or raise your hand. So you wait and you watch and you question whether you are really ready. Then you grow. Maybe you get a promotion or take on a new stretch project that you knock out of the park. You build your credibility, brick by brick and you deliver results. And then somewhere along the way, you assume yo
Erica Rooney
Feb 264 min read


Why Ease Feels Wrong and Why So Many Women Struggle to Trust It
Why does success feel uncomfortable when it finally gets easier? In this episode, Erica explores why so many ambitious women struggle to trust ease, how hustle becomes identity, and what it really means to lead without burnout. A grounded conversation about ambition, rest, and redefining worth.
Erica Rooney
Feb 103 min read


Borrowed Confidence and the Power of the Right Room
I met up this week with a former coaching client I hadn’t seen in almost three years, and I left that conversation feeling deeply reminded of why this work matters. When I first started working with Sarah* (names have been changed!) she was freshly divorced and standing at a major crossroads in her life and career. She was smart, experienced, and capable, but she was also tired in the specific way that comes from carrying too much for too long without enough support. Her conf
Erica Rooney
Feb 43 min read


Broken Rungs and Baby Bumps: Why Working Mothers Are Still Falling Behind
With Guest Blogger: Rachel Erasmus Summary Working mothers continue to fall behind because of two overlapping barriers: the “broken rung” —the missed first step up to manager—and the motherhood penalty , a measurable drop in pay and promotion rates after childbirth. In 2024, women (especially women of color) were still promoted less often at this first stage (1). UK mothers lose an estimated £65,618 in earnings within five years of their first child (2)(3). The UK provides
Erica Rooney
Oct 15, 20258 min read


Leading with Emotional Intelligence: Using Empathy and Awareness to Drive Impact
Leadership isn’t about having all the answers — it’s about creating the kind of trust and connection that makes people want to find the answers with you.
Erica Rooney
Oct 9, 20254 min read


Finish the Year Intentionally: Doing Less, But Better
You know that sprint toward year‑end? It’s real. Between performance reviews, budget deadlines, project carry‑overs, and holiday obligations, it often feels like we’re running against time with no finish line in sight. But what if “finishing strong” didn’t mean doing more , but rather doing less with more clarity ? What if instead of hustling to smash every goal, we paused, refocused, and chose what actually matters? Here’s a deeper dive into how to finish your year with alig
Erica Rooney
Sep 29, 20254 min read


Beyond the Glass Ceiling: Why Intersectional Leadership Is Non-Negotiable Now
The Shift from Gender Alone to Intersectionality For decades, conversations about equity in leadership revolved largely around gender...
Erica Rooney
Sep 16, 20254 min read


When Flexibility Disappears: The Rise of the Mom Exodus
Since January 2025, more than 212,000 women have left the U.S. workforce—and a closer look shows that it is overwhelmingly mothers,...
Erica Rooney
Aug 31, 20255 min read


The Guilt Gap: “I’m Not Doing Enough” - Why Women Struggle with Impossible Standards
Living in the Swirl of Expectations For many women, life feels like an endless checklist: excel at work, be fully present at home, stay...
Erica Rooney
Aug 23, 20254 min read


Mothers Leaving the Workforce: Why Declining Participation Is an Economic Crisis
The Post-Pandemic Setback for Working Mothers During the pandemic, something remarkable happened. Remote and flexible work—long requested but rarely granted—finally became the norm. For many mothers, this was a lifeline. It allowed them to maintain careers while managing the realities of caregiving, school closures, and household demands. But as offices reopened, companies began rolling back those policies. Add skyrocketing childcare costs and limited availability, and many w
Erica Rooney
Aug 22, 20254 min read


Weaponized Incompetence in Domestic Roles: The Hidden Strain on Relationships
What Is Weaponized Incompetence? If you’ve ever heard, “I just don’t know how to do it like you do” after your partner loads the...
Erica Rooney
Aug 21, 20254 min read


Mental Health & Well-Being: Why Women Need Stronger Support at Work
The Truth About Women and Mental Health Let’s be real: most women don’t need another article telling them to “just practice self-care.”...
Erica Rooney
Aug 20, 20252 min read


Women and Confidence in the Workplace: Why We’re Done Playing Small
Why Confidence Matters—And Why Women Are Tired of Proving It Confidence isn’t just a “nice-to-have.” It’s a career accelerator. It...
Erica Rooney
Aug 19, 20252 min read


The Performance vs. Potential Promotion Gap: Why Women Are Tired of Jumping Higher Hurdles
The Hidden Promotion Gap Promotions should reflect talent, effort, and readiness. But here’s the reality: men often move up on potential...
Erica Rooney
Aug 18, 20252 min read


Women and the AI Gap: 7 Powerful Ways to Bridge the Divide
Why the AI Gender Divide Matters Artificial Intelligence (AI) isn’t just “the future”—it’s right now . From how we shop to how leaders...
Erica Rooney
Aug 17, 20252 min read


The Mental Load No One Talks About (But Every Working Mom Carries)
Do you ever feel like your brain has 47 tabs open and at least 3 of them are frozen? That’s not just being “busy.” That’s the mental load...
Erica Rooney
Aug 16, 20252 min read


The Cost of Attrition: Reduce Turnover and Boost Retention
Businesses often overlook a crucial factor: the unique workplace obstacles faced by women. Learn how implementing initiatives that support women in the workplace, companies can not only foster loyalty but also significantly reduce the costs associated with hiring.
Erica Rooney
Jun 26, 20253 min read


Breaking Barriers, Boosting Bottom Lines: The ROI of Empowering Women Employees
Learn how companies that prioritize gender diversity and invest in women’s professional development consistently see measurable benefits in innovation, profitability, and employee engagement.
Erica Rooney
Jun 24, 20253 min read


Cultivating Culture: Why Businesses Must Think Beyond a Diversity Checkbox
Diversity, equity, and inclusion (DEI) initiatives have become a cornerstone of modern business strategies, but too often, they’re treated as a checkbox—a list of goals to achieve rather than a culture to cultivate.
Erica Rooney
Jun 19, 20253 min read
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