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mindset and identity


When Your Child Is Hurting and You Can't Fix It
You can handle hard conversations, boardroom politics, rejection in your own life. But watching your child hurt? That takes you out. Here's the SNAP Method in real time — for the mom who can't sleep, who's spiraling at 4am, who knows what she's feeling isn't just worry. It's something heavier.
Erica Rooney
6 days ago13 min read


HER SAY: What Happens When Women Stop Shrinking
HER SAY was never meant to be a networking event. It was designed as an intimate gathering for women who are done doing it alone and ready to cultivate real growth, powerful connection, and collective momentum. Wine, cocktails, mocktails, and hors d’oeuvres set the tone, but what made the evening special was not what was in the glasses. It was what was spoken out loud.
Erica Rooney
Feb 283 min read


The Sticky Floor I Didn’t See Coming
Sticky floors don't disappear as you succeed—they evolve with you. The hesitation and self-doubt of early career turn into over-functioning, perfectionism, and constant motion. Erica shares the sticky floor she never saw coming (momentum) and the SNAP method for spotting and moving through these patterns before they quietly limit what's possible.
Erica Rooney
Feb 264 min read


Why Ease Feels Wrong and Why So Many Women Struggle to Trust It
Why does success feel uncomfortable when it finally gets easier? In this episode, Erica explores why so many ambitious women struggle to trust ease, how hustle becomes identity, and what it really means to lead without burnout. A grounded conversation about ambition, rest, and redefining worth.
Erica Rooney
Feb 104 min read


Borrowed Confidence and the Power of the Right Room
When Erica reconnected with a former coaching client after three years, the transformation wasn't in her title or resume—it was in her presence. This is the story of a woman who borrowed confidence long enough to step into the right room, stayed two years, and walked out leading AI strategy at a global company. A reminder that you don't need perfect confidence to take the next step. Sometimes you just need the right room, the right conversation, and permission to start.
Erica Rooney
Feb 43 min read


Leading with Emotional Intelligence: Why empathy is a power skill, not a soft one, and how to lead with it without burning out
Leadership isn’t about having all the answers — it’s about creating the kind of trust and connection that makes people want to find the answers with you. Emotional intelligence (EQ) is the secret weapon of today’s most impactful leaders, blending empathy, self-awareness, and authenticity to inspire real results. This article explores how EQ drives influence, how women can harness it without burning out, and why empathy is not a soft skill — it’s a power skill that transforms
Erica Rooney
Oct 9, 20254 min read


The Guilt Gap: Why "I'm not doing enough" follows women everywhere — and how to move from not enough to more than enough
For many women, life feels like an endless checklist—excel at work, be present at home, stay healthy, run the household, carve out self-care—and yet it never feels like enough. That persistent sense of inadequacy has a name: the guilt gap. It isn't a personal shortcoming; it's cultural conditioning, systemic bias, and impossible standards that tell women they should be excelling everywhere, all the time. Erica unpacks where the guilt gap comes from, how it drains confidence a
Erica Rooney
Aug 23, 20255 min read
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